Why Cricket is most popular Sport in India?

Cricket has been the thrilling and exciting game both to play and to watch. Out of all other sports news covered in mass media, cricket news in the most read and watched in India. The game brings in the team spirit, promotes discipline, helps to upsurge character and brings out the quality of leadership.

Despite, India being a hockey-playing nation, where Indians used to emerge as hockey champions, why is it that every match of cricket thrills audience and compel them to leave all other things and get fixed in front of their TV’s? Why is it that Street, offices, schools run empty on a day of India-Pakistan super sensitive match anywhere in the world?

In the mid-20th century, hockey was among the most liked sports, however, with the passage of time its craze faded out. Cricket emerged to be the most engaging and widely watched sport in the latter half of century. Today, India without cricket is incomplete. Fanaticism for cricket is apparently in the blood of Indians. From school goers to a teenager, or older generation, for all cricket is the biggest fad.

Cricket has been the lucrative business too. Players in this field earn huge figure and also the highly popular Board of Control for Cricket in India (BCCI) is one of the multi billionaire sports authorities of the world.

Acknowledged to walk with the drift, Indian media cover all the highlights of the sports news which contributed fifty percent of cricket news while another fifty percent emphasizes on other sport. TV news channels and online media cover each and every update on cricket news. In-fact, the new media i.e. internet enables you to know per minute scores of your favorite series of match.

Online news portals provide all the latest news on cricket and other sports news from in and across the country. Enthusiasts can also read current top stories, sports headlines with videos, photo galleries and more.

Special reporters are asked to get in every bit of detail of cricket news from the field; the news is then reached to the web media offices and uploaded instantly. While in TV news channels direct reporting is done by the special correspondents specially assigned for this task.

With its set of advantages like instant access to news anytime anywhere in India, online news portals come as the biggest boon for the cricket enthusiasts. Well, with this is would not be wrong to mention that cricket fever in India has a stronghold upon its populace.

Cricket is in the blood of Indians, no matter what age!  So far, the cricket is unbeatable and is likely to be the same in the future as well.

Technology impacting Media and society!

In the modern world of today, technology plays a significant role in media industry. New technology comes with a severalseveral benefits. It keeps us aware of the current news of various sectors including political, social, techno, entertainment etc.

Do we ever wonder about the resources that media industry has been using to provide us the latest news at the time it has occurred?  All this is possible only with the help of updated technological equipments that highly influence the role media industry.

Presently, all current technology is being improved and new technologies are being introduced. There are developments made on how information gets to us. IPTV (Internet Protocol Television) service has been introduced to transmit television programmed to subscribers via their internet connection.

This technology is expected to spread, as about 100 million people today use broadband connection to get the latest news or the entertainment news in India and across the world.

The IPTV is connected with the Video on demand (VOD) systems that enables users to select and watch video content over a network. Cable, digital and satellite television has also improved thus, giving viewers more access and control over what they see.

High Definition Television (HDTV) is a new thing that has been integrated into the programmes. It provides more clear picture and sound with less distortion.

The impact of technology over the people today is so much that they don’t even care to go through newspapers and get aware of the entertainment news or the current news on their mobiles while on the go, thanks to the 24*7 internet access on their phones.

The development of the internet plays a major role in providing instant access to current news. Interestingly, parents can even monitor and track their child's online activity. Block dangerous sites and protect kids from online bullying.

Eying the increasing use of internet in the lives of people nowadays, several media organizations have augmented their online presence.  The online media portals have become an utmost source to Read latest news and breaking news from India and World. These online sites provide current news on Politics, entertainment, sports, crime etc.

The rapid rate at which technology is developing, it directly affects the society. Many people today depend upon mobile phones, the internet, etc to keep them updated. Thus, the advent of new technology has upgraded the Indian society and the media industries to the large extent and we hope the trend continues in the future as well.